The Teach For America Teacher’s Appreciation Week Takeover (May 3 to May 7, 2021) was the world’s largest integrated programmatic media campaign encompassing out of home, connected television, and a public relations program all booked through Five Tier’s Connected Media platform, Five Tier Connect. Additional channels such as social media and email marketing were activated by Teach For America, directly.
The program ran from Monday, May 3 to Saturday, May 8, 2021 accessing billboards and TV sets across the country including two iconic billboard lockups and eight total screens at the Crossroads of the World – Times Square. 51 total markets were reached in six regions utilizing 205 targeted highway billboards generating 633,908 impressions and connected tv plays generating 35,103 targeted impressions. The Times Square placements generated 1,000,741 impressions over three, targeted days. Per PR Newswire’s measurement, the corresponding press release had the reach to generate more than 91 million additional impressions.
Creative was updated across all channels throughout the week encompassing approximately 24 creative templates, in 15 different sizes, resulting in approximately 360 different pieces of creative trafficked.